A content gap analysis is the process of finding holes in your existing content. The best way to identify and fill content gaps is through conducting content gap analysis. You can grab a content gap analysis template for either Excel or Google sheets and fill in the data yourself. This serves the same purpose, but is free of charge, albeit a more complex process.
- The first version (and the most common one) is done through competitor analysis.
- Use your content gap analysis template to track your progress and see how your website’s rankings improve over time.
- Long-tail keywords are more specific in their target and approach, and they have less competition.
- To be able to see keywords from other without having access to their search console.
- This provides you with a list of keywords that could be valuable for you to target and gives you an insight into the type of content your competitors are producing to rank for these.
But, simply looking at the number of backlinks a site has may not provide an accurate representation of its value as a backlink opportunity. Medium indicates the backlink is found for two of your competitors and not for you, and low means that only one of your competitors has that backlink. Access the entire seoClarity Data Ocean for your data science, analysis, or machine learning project. HubSpot is ranking for this keyword too, but with a different, dedicated page.
In the screenshot below, Zoho would be a direct ‘real-life’ competitor. Investopedia would not be, but we’re still interested in capturing their audience for this keyword (and likely many others). You build topical authority by finding and addressing gaps in your content. This simply means Google begins to see you more and more as an expert in your field.
What Is Happening With Content Gap Analysis?
The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. Now that you’ve selected the right pillar to focus on, it’s worth your time to look a little bit deeper into the numbers to understand what the right strategies for your brand are. Look at the total number of keywords that your competitors rank for and then take a deeper dive by position. In the very early days of its ranking algorithm, Google extrapolated the way that the world of academia uses citations (the more cited a study is, the more one can trust it). As the word suggests, “ranking” involves comparing content against other content and ordering them by how likely it is that a given page satisfies the user’s intent.
We all want to be effective communicators with our customers, and content is one of the best ways to do that. He’s been a marketer for 10+ years, and for the last five years, he’s been entirely focused on the electronic signature, proposal, and document management markets. Yauhen has experience speaking at niche conferences, where he enjoys sharing his expertise with other curious marketers. And in his spare time, he is an avid fisherman and takes nearly 20 fishing trips every year.
Take advantage of these opportunities to maximize your traffic and solidify your content funnel. Then, you can determine whether you are missing content that bridges the gap between one stage and another. Use Google Forms to create a simple, anonymous survey to send to your target audience. But this creates gaps where people who are still considering various options may fall through the cracks.
A keyword gap analysis is vital part of keyword research that is used to discover new keywords and content opportunities. By conducting a keyword gap analysis, you can identify the keywords that your competitors are ranking for in search and your domain is not. Create new content to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search. If there’s one thing to remember, it’s that keyword gap analysis is a powerful SEO tool that helps businesses identify gaps in their keyword strategy and surpass their competitors. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly. Keyword gap analysis is a process used to identify new search queries and keyword phrases that your organization can use to improve its visibility in search engine results.
Simply put, a content gap analysis is a process of identifying missing content from your site. However, “missing content” can mean many things and there are a couple of ways to go about finding it. So, SEO content gap analysis will involve multiple steps and an audit of your site. Following this step-by-step tutorial, you have learned the significance of keyword research by uncovering content and keyword possibilities that your competitors are capitalizing on. With the creation of a keyword gap report in Excel, you have the necessary data and insights to further optimize your content strategy. To help you understand how your competitors are performing in search we have developed the Domain Rank Tracker.
The first place to find gaps in your analysis is by looking at your competitors. It’s here that a keyword clustering tool can drastically improve and streamline the process. A key part of the process, (that most tools don’t service), is keyword clustering. Most marketers have a slow and laborious gap analysis workflow that doesn’t even uncover all the ‘gaps’. The responses you get to your market research survey will provide you with a treasure trove of content ideas, all of which align with the real needs and concerns of your potential customers. Awareness pages target keywords related to a problem your audience is facing.
It is essentially a gap in the market that needs to be filled in order to fulfil search intent. The above process should be taken for the top three/four domains that perform well for that tag. Usually, trends will start to appear where each domain has a similar page template ranking along with similar metadata.
When you do this regularly – such as quarterly – you are much better positioned to stay on top of your competitors’ strategies and beat them. Topical authority is essentially demonstrating subject matter expertise, and it is achieved by covering everything there is to cover about the topics you want to rank for. Last but not least, when you’re trying to get a pulse on your audience, forums are still a brilliant resource. You can find decades and decades of questions from real people in just about any industry.
To do so, many companies focus on metrics like Citation Flow which measures the value of a site in relation to how many sites link to it. Clients can then download the full backlink report to further investigate opportunities. Filter your entire portfolio, or select specific keyword groups, then slice your data with the following options. Content Gap analysis will help you to see exactly where you are winning, and where you are not.
Through this, a website owner can identify whether or not they need to improve the content provided to users in order to increase engagement and enhance UX (user experience). SEO gap analysis takes us to the first principles of what we do in SEO because ranking on Google is not ranking in a vacuum. You’ve got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. That means, then, you need to know what your competitors are doing and how you’re going to do it better.
You can also use tools such as Google Analytics or Search Console to track how visitors interact with your website and identify any broken links or failing pages that need attention. Google and other search engines use algorithms to determine the relevance and quality of your content. If your website is missing information on a particular topic, it may not rank as well in search results as a website that covers that topic in depth. In fact, according to a survey by BrightEdge, 55% of marketers say that content gaps are their most significant challenge in driving organic traffic to their websites.
See if your own content fits into the buyer’s journey you just mapped and the keywords you’ve selected through your research. It will also assign a keyword difficulty score to demonstrate how competitive an organic keyword SERP is- the higher the search volume of a keyword, the more difficult it’ll be to achieve ranking success. Before you start conducting your content gap analysis, you should equip yourself with the right services proposal templates.
SE Ranking’s Competitive Research tool helps you to identify keywords that other companies target to drive traffic to their sites and rank in search, but your site doesn’t. This provides you with a list of keywords that could be valuable for you to target and gives you an insight into the type of content your competitors are producing to rank for these. In this section, we’ll look at exactly how to conduct a holistic SEO content gap analysis. Follow these steps carefully, and you’ll be able to identify any significant gaps in your content plan.
If they’re on the first 2 pages (position 0-20), you’ll want to know about these keywords. This is more a reason why a content gap analysis does not happen at all (or at least very poorly). With so many approaches to a content gap analysis, it can feel overwhelming. When done properly, a content gap analysis is the unlock code to achieve incredible SEO results. When conducting content gap analysis there are a few things that you need to consider in order to get the most out of your efforts.
Tuff can help you with every step of the process, from performing a keyword gap analysis and determining the best course of action to creating content that outranks the competition. Conducting a content gap analysis is key to finding holes in your existing content strategy so you can be sure to create new content assets that generate traffic and funnel users to the point of purchase. When consulting with businesses, we have found that many have a poor target keyword list which is either not detailed enough or poorly structured. This spreadsheet will show you how to create a comprehensive target keyword report and review your performance to help you identify new SEO and content marketing strategies. At Smart Insights, we use this spreadsheet as part of our SEO strategy and it helps us deliver over 80% of the half a million unique visits we get per month to our website, generated through organic search. To do a more advanced content gap analysis using these free methods you can use excel or google sheets and input relevant data you’ve gathered.
A content gap analysis is a process in which you identify gaps in your current content creation plan. This can be done through internal research, competitor research, keyword research, and more. The point is to show what content you need to create in order to expand your current strategy. SEO TELEGRAM COMMUNITY is a content optimization method that looks at your content and identifies holes or “gaps” that can be filled.